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Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
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Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10012297784