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Callcenter
Consumer behaviour
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Konsumentenverhalten
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Dienstleistungsmarketing
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Marketing
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Services marketing
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Social media
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Aromastoff
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Beziehungsmarketing
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Kundenzufriedenheit
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Markenführung
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Advertising
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Arbeitszufriedenheit
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Attribution theory
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Brand evaluations
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Call centre
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Car-sharing
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Consumer skepticism
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Covert advertising
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Customer engagement
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Deceptive communication
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Dienstleistungssektor
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Duftmarketing
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Gesprächsführung
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Internet marketing
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Job satisfaction
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Kundenmanagement
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Kundenorientierung
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Loyalty programmes
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Markenpolitik
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Marketingmanagement
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
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Schriftenreihe Schwerpunkt Marketing
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ECONIS (ZBW)
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"What sounds beautiful is good?" : how employee vocal attractivness affects customer's evaluation of the voice-to-voice service encounter
Bartsch, Silke
- In:
Aktuelle Forschungsfragen im Dienstleistungsmarketing : …
,
(pp. 45-68)
.
2008
Persistent link: https://www.econbiz.de/10003786981
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Superior customer experience in voice-to-voice encounters : insights from three studies regarding interaction and call center management
Bartsch, Silke
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2012
Persistent link: https://www.econbiz.de/10009526219
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