Baumann, Chris; Hamin, Hamin; Tung, Rosalie L. - In: International Journal of Bank Marketing 30 (2012) 2, pp. 88-101
Purpose – This study aims to investigate investing and borrowing behavior in retail banking between ethnic groups, specifically the Caucasians vis‐à‐vis the Chinese. Design/methodology/approach – A total sample of 645 Caucasians and Chinese in Australia, Canada and China were tested for...