Presents the results of a small‐scale cross‐national study undertaken to compare the characteristics of advertising … practices in Canada, the UK and Turkey. Investigates the extent to which managers use advertising developed for one country in … another, looking at the similarities and differences in the media mix among the three countries. Gives examples of advertising …

characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and …Reports the highlights of a study designed to describe certain relationships between sales trends and advertising and …

; its aim is to inform children about social issues, advertising and the media. Lists the four platforms in the CCA process …: The Broadcast Code for Advertising to Children (television), the Canadian Code of Advertising Standards (all media), media …

constitute a “select list” of the available academic literature on the history of Canadian marketing from the seventeenth century … tend to pay far more attention to other topics, there is a rich and varied literature on the history of Canadian marketing … Canadian marketing the authors could uncover was examined, the most relevant, interesting, and accessible material was …