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ECONIS (ZBW)
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1
Verhandlungen bei der Vermarktung von Investitionsgütern : eine Plausibilitäts- und Explorationsanalyse
Koch, Franz-Karl
-
1987
Persistent link: https://www.econbiz.de/10000753548
Saved in:
2
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
3
Das Informationsverhalten des Verwenders bei organisationalen Beschaffungsentscheidungen : eine Studie über das Informationsverhalten der Verwenderrolle im Buying-Center am Beispie...
Wünschl, Dietmar
;
Roth, Michael
- In:
Österreichs Hidden Champions aus Kundensicht - …
,
(pp. 85-101)
.
2011
Persistent link: https://www.econbiz.de/10009553968
Saved in:
4
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
5
Nichtzufällige Gedankenspiele
Gey, Thomas
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 69-80)
.
2017
Persistent link: https://www.econbiz.de/10011565728
Saved in:
6
Ingredient Branding : die Wirkung der Markierung von Produktbestandteilen bei konsumtiven Gebrauchsgütern
Havenstein, Moritz
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002071264
Saved in:
7
Typologien von Business-to-business-Transaktionen : kritische Würdigung und Weiterentwicklung
Kleinaltenkamp, Michael
-
1993
Persistent link: https://www.econbiz.de/10000927482
Saved in:
8
Zur Wirkung von Direktwerbung im Investitionsgüterbereich
Bamler, Gunther
-
1987
Persistent link: https://www.econbiz.de/10013407666
Saved in:
9
Ein mehrdimensionaler Ansatz zur Segmentierung von Investitionsgütermärkten
Horst, Bruno
-
1988
Persistent link: https://www.econbiz.de/10013276149
Saved in:
10
Selling at the top : the 100 best companies in America to sell for
Birnes, William J.
;
Markman, Gary
-
1985
-
1. ed
Persistent link: https://www.econbiz.de/10000685554
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