Nichtzufällige Gedankenspiele
Thomas Gey
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Gey, Thomas |
| Published in: |
Brand the Future : systematische Markenentwicklung im B2B. - Wiesbaden : Springer Gabler, ISBN 3-658-05764-5. - 2017, p. 69-80
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kaufentscheidung | Purchase decision | Investitionsgüter | Capital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Other identifiers: | 10.1007/978-3-658-05765-7_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565728