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Movie advertising and the stock market valuation of studios : a case of "great expectations?"

Joshi, Amit M.; Hanssens, Dominique M. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 239-250

Persistent link: https://www.econbiz.de/10003843292

Essays on information and investment

Reuter, Jonathan Michael - 2002

Persistent link: https://www.econbiz.de/10001742597

Advertising expenditure, intangible value and risk : a study of restaurant companies

Hsu, Li-Tzang Jane; Jang, Soocheong - In: International journal of hospitality management 27 (2008) 2, pp. 259-267

Persistent link: https://www.econbiz.de/10003687493

Advertising, attention, and financial markets

Focke, Florens; Ruenzi, Stefan; Ungeheuer, Michael - In: The review of financial studies 33 (2020) 10, pp. 4676-4720

Persistent link: https://www.econbiz.de/10012387394

Media coverage and stock returns on the London Stock Exchange, 1825-70

Turner, John D.; Ye, Qing; Walker, Clive B. - 2016

News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between 1825 and 1870, we examine the determinants of media...

Persistent link: https://www.econbiz.de/10011458919

Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great

Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing research : JMR 50 (2013) 6, pp. 706-724

Persistent link: https://www.econbiz.de/10010233182

Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model

Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245

Persistent link: https://www.econbiz.de/10010345151

Do stock prices undervalue investments in advertising?

Oh, Yun Kyung; Gulen, Huseyin; Kim, Jung-Min; Robinson, … - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 611-626

Persistent link: https://www.econbiz.de/10011614269

Advertising and investor recognition of banking firms : evidence from Taiwan

Liao, Tsai-Ling; Sung, Hao-Chang; Yu, Min-Teh - In: Emerging markets finance & trade : a journal of the … 52 (2016) 4/6, pp. 812-824

Persistent link: https://www.econbiz.de/10011563114

What do ads buy? : daily coverage of listed companies on the Italian press

Gambaro, Marco; Puglisi, Riccardo - In: European journal of political economy 39 (2015), pp. 41-57

Persistent link: https://www.econbiz.de/10011535504

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