Purpose The purpose of this paper is to investigate the role of inter-organizational networks in the emergence of a disruptive technology by taking a snapshot view of the UK market for mobile voice over internet protocol (mVoIP) technologies. By delineating the technologies required for an mVoIP...

Purpose – This paper aims to explain how the principles of marketing can be applied to the planning and implementation of a social marketing campaign. Design/methodology/approach – A wealth of secondary sources are reviewed and discussed, including academic literature, market research and...