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Category Management
Consumer behaviour
34
Konsumentenverhalten
34
Experiment
15
Retail assortment
10
Sortiment
10
Decision
9
Entscheidung
9
Marketing management
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Marketingmanagement
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Marketing
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Beziehungsmarketing
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Preismanagement
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Pricing strategy
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Relationship marketing
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Market research
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Marktforschung
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Product differentiation
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Produktdifferenzierung
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Assortment
3
Bestellung
3
Brand management
3
Choice overload
3
Customer service
3
Einzelhandel
3
Kundenservice
3
Markenartikel
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Markenführung
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Order
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Product quality
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Produktqualität
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Retail trade
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USA
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United States
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Agency theory
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Bio-Lebensmittel
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Brand
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Brand image
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Category management
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Decision theory
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Chernev, Alexander
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Gal, David
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
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Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Chernev, Alexander
;
Gal, David
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 738-747
Persistent link: https://www.econbiz.de/10009235356
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