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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
10
Konsumentenverhalten
10
Neuromarketing
8
Neuroeconomics
7
Neuroscience
7
Neurowissenschaften
6
Advertising effects
4
Brand image
4
Consumer neuroscience
4
Markenimage
4
Marketing management
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Neuroökonomie
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Viral marketing
4
Virales Marketing
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Werbewirkung
4
Beziehungsmarketing
3
Brand management
3
Communication
3
Kommunikation
3
Management information system
3
Management-Informationssystem
3
Markenführung
3
Marketingmanagement
3
Relationship marketing
3
Sales promotion
3
Social relations
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Soziale Beziehungen
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Theorie
3
Theory
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Verkaufsförderung
3
consumer neuroscience
3
Advertising media
2
Celebrity-Werbung
2
Confidence
2
Corporate culture
2
Decision
2
Decision making
2
Entscheidung
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Experiment
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Klucharev, Vasily
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Rijpkema, Mark
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Smidts, Ale
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Smit, Gitty
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Stallen, Mirre
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ERIM report series research in management
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
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