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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Luxury goods
18
Luxusgüter
17
Markenführung
17
Brand image
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Markenimage
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Brand
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Markenartikel
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France
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Frankreich
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Luxury
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Beziehungsmarketing
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Comparison
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Marketing
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Rarity
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Relationship marketing
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Vergleich
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Advertising effects
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Corporate social responsibility
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Emotion
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Lebensstil
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Lifestyle
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Luxury brand
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Social Web
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Social web
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Werbewirkung
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Brand attitude
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Brand heritage
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Brand love
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Brand loyalty
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Celebrity-Werbung
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Cognition
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Corporate Social Responsibility
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Desirability
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Ambroise, Laure
2
Valette-Florence, Pierre
2
Albert, Noel
1
Albert, Noël
1
Pantin-Sohier, Gaëlle
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
2
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
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