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Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina; Webster, Cynthia M. - In: Qualitative market research : an international journal 18 (2015) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
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Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina; Webster, Cynthia M. - In: Psychology & marketing 31 (2014) 11, pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
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Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina; Webster, Cynthia M. - In: The changing roles of advertising : [extended versions …, (pp. 103-114). 2013
Persistent link: https://www.econbiz.de/10009773047
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Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina; Baxter, Stacey - In: International journal of nonprofit & voluntary sector … 19 (2014) 3, pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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The celebrity capital life cycle : a framework for future research directions on celebrity endorsement
Carrillat, François A.; Ilicic, Jasmina - In: Journal of advertising 48 (2019) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
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How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina; Kulczynski, Alicia; Baxter, Stacey M. - In: Journal of advertising research 58 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011875516