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Culture and international marketing : a sub-Saharan African context
Darley, William K.; Luethge, Denise J.; Blankson, Charles - In: Journal of global marketing 26 (2013) 4, pp. 188-202
Persistent link: https://www.econbiz.de/10010199649
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Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa : an illustration from Ghana
Blankson, Charles; Nkrumah, Michael Fiifi; Opare, Gertrude - In: Thunderbird international business review 60 (2018) 4, pp. 535-548
Persistent link: https://www.econbiz.de/10011952286
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The role of positioning in the retail banking industry of Sub-Saharan Africa
Blankson, Charles; Ketron, Seth; Darmoe, Joseph - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 685-713
Persistent link: https://www.econbiz.de/10011729052
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The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value
Kodua, Prince; Blankson, Charles; Panda, Swati; Nguyen, Thuy - In: Journal of African business 23 (2022) 4, pp. 1088-1108
Persistent link: https://www.econbiz.de/10013417108