Purpose – The aim of the research was to develop a model for establishing and maintaining alignment of purpose in business change initiatives. Design/methodology/approach – The research methodology combined a synthesis of the literature across the diverse fields of change leadership, project...

Purpose – Business process implementation has been primarily seen as a redesign of the workflow with the consequent organizational change assumed to be taking place automatically or through a process of “muddling through”. Although evidence suggests that 70 per cent of business process...

Purpose – This article describes the successful application of behavioral differentiation in transforming the culture of a large engineering‐oriented company as it strived to become more customer‐centric. Design/methodology/approach – Customer satisfaction surveys and interviews...

Purpose – The purpose of this paper is to describe the need to go beyond relationship management to embrace the techniques of value management with details on why and how CRE managers should pursue this as a professional goal. Design/methodology/approach – This article discusses the...

Purpose – This paper aims to examine how firms, operating in mature and growing industries, can improve the alignment of their operations strategy to fit situations characterized by varying rates of industry growth and technological changes. Design/methodology/approach – The authors enhance...

Purpose – The purpose of this paper is to review a case study of a recent corporate rebranding initiative to examine how staff respond to changed values. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments. Findings – A...

Purpose – This study seeks to empirically examine cultural alignment with new corporate brand values in the rebranding aftermath. Design/methodology/approach – Focuses on a case study of a firm that recently underwent a corporate rebranding campaign. Analysis is based on data collected...