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The Denomination Effect
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The effect of shipping fee structure on consumers' online evaluations and choice
Koukova, Nevena T.
;
Srivastava, Joydeep
;
Steul-Fischer, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
6
,
pp. 759-770
Persistent link: https://www.econbiz.de/10009679039
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2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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