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Probleme und Gestaltungsmöglichkeiten beim Sponsoring, Teil 1: ein Überblick über die aktuelle Rechtslage unter Berücksichtigung des Urteils des Hessischen FG vom 23.11.1998
Rödel, Thomas - In: INF : die Information für Steuerberater und … 53 (1999) 23, pp. 716-721
Persistent link: https://www.econbiz.de/10001458163
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Probleme und Gestaltungsmöglichkeiten beim Sponsoring, Teil 2: ein Überblick über die aktuelle Rechtslage unter Berücksichtigung des Urteils des Hessischen FG vom 23.11.1998
Rödel, Thomas - In: INF : die Information für Steuerberater und … 53 (1999) 24, pp. 747-754
Persistent link: https://www.econbiz.de/10001458165
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The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
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Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao; Jin, Chenfei; Monfort, Abel; Hua, Danni - In: Journal of business research : JBR 131 (2021), pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
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Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity advertising
Li, Meng-Ran; Yin, Cheng-Yue - In: Journal of retailing and consumer services 66 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209665
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
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Optimal dynamic management of a charity under imperfect altruism
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: Omega : the international journal of management science 100 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012494651
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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Communicating charity successes across cultures : highlighting individual or collective achievement?
Laufer, Daniel; Silvera, David H.; McBride, J. Brad; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1322-1333
Persistent link: https://www.econbiz.de/10008661726