The impact of guilt and shame in charity advertising : the role of self-construal
Year of publication: |
2022
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Authors: | Xu, Jie |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2022, 1, Art.-No. e1709, p. 1-13
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Subject: | charity advertising | guilt | self-construal | shame | Werbewirkung | Advertising effects | Emotion | Werbung | Advertising | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Fundraising |
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