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Motivating millennials to engage in charitable causes through social media

Paulin, Michele; Ferguson, Ronald J.; Jost, Nina; … - In: Journal of service management 25 (2014) 3, pp. 334-348

Persistent link: https://www.econbiz.de/10010384975

The donors supporting charity sport event participants : an exploration of the factors driving donations

Filo, Kevin; Fechner, David; Inoue, Yuhei - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 488-499

Persistent link: https://www.econbiz.de/10012293668

Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations

Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412

Persistent link: https://www.econbiz.de/10013465203

Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior

Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73

Persistent link: https://www.econbiz.de/10012309678

Donor recognition : a double-edged sword in charitable giving

Luo, Jun; Gao, Guanlin - In: Journal of philanthropy and marketing 28 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10014239979

Individual Fundraising in Online Charitable Giving

Liang, Yitian (Sky) - 2019

Online individual fundraising has been a prominent component of online charitable giving due to the low cost of online … solicitation. While studies of offline charity have shown that solicitation under peer pressure leads to higher donation, it is … unclear whether this fundraising effect still holds online given several significant differences between offline and online …

Persistent link: https://www.econbiz.de/10012869285

Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector

Guidry, Jeanine D.; Saxton, Gregory D.; Messner, Marcus - In: Public relations in the nonprofit sector : theory and …, (pp. 267-280). 2015

Persistent link: https://www.econbiz.de/10010481104

Does heart or head rule donor behaviors in charitable crowdfuding markets?

Gleasure, Rob; Feller, Joseph - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 499-524

Persistent link: https://www.econbiz.de/10011550937

Segmentation of individual donors to charitable organizations

Kolhede, Eric; Gomez-Arias, J. Tomas - In: International review on public and non-profit marketing 19 (2022) 2, pp. 333-365

Persistent link: https://www.econbiz.de/10013268083

To ask or not to ask : enhancing donations to nonprofits by soliciting opinions upfront, rather than donations

Pittarello, Andrea; Kogut, Tehila - In: Journal of business and psychology 37 (2022) 4, pp. 759-773

Persistent link: https://www.econbiz.de/10013268247

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