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International journal of advertising : the review of marketing communications
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Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin, Hyun Seung
;
Kim, Hyoje Jay
;
Suh, Jaebeom
;
Sheehan, Ben
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 479-493
Persistent link: https://www.econbiz.de/10012650827
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When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support
Fanggidae, Jappy Parlindungan
;
Jin, Hyun Seung
;
Kim, …
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1110-1143
Persistent link: https://www.econbiz.de/10014321557
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