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Assessment of decision-making competence in preadolescence
Weller, Joshua A.; Levin, Irwin P.; Rose, Jason P.; … - In: Journal of behavioral decision making 25 (2012) 4, pp. 414-426
Persistent link: https://www.econbiz.de/10009613210
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Transgenerational media industries : adults, children, and the reproduction of culture
Johnson, Derek - 2019
Introduction: the next generation -- Co-viewing the future: transgenerational marketing in post-network television -- "Share your universe": generation, gender, and the Marvel dad -- Junior executives: producing adult professionalism in children's media industries -- I've got a golden ticket!?...
Persistent link: https://www.econbiz.de/10012035602
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Marketing to children
Mansfield, Phylis M. - 2007
Persistent link: https://www.econbiz.de/10003728946
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Children's responses to gender-role stereotyped advertisements
Bakir, Aysen; Blodgett, Jeffrey G.; Rose, Gregory - In: Journal of advertising research 48 (2008) 2, pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634
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Der Einfluss der wahrgenommenen Zufriedenheit der Kinder auf die Bewertung und Weiterempfehlung von Freizeitdienstleistungen durch die Erwachsenen : Ergebnisse einer empirischen Un...
Schmitz, Gertrud; Lohaus, Daniela - In: Aktuelle Forschungsfragen im Dienstleistungsmarketing : …, (pp. 211-236). 2008
Persistent link: https://www.econbiz.de/10003787042
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Following the links : food advertising and promotion on children's magazine websites
Jones, Sandra C.; Wiese, Elizabeth; Fabrianesi, Belinda - In: Journal of nonprofit & public sector marketing 20 (2008) 2, pp. 165-190
Persistent link: https://www.econbiz.de/10003779989
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Kinder online befragen : Herausforderungen und erste Erfahrungen am Beispiel einer Kampagnenevaluation
Arendt, Kathleen; Rössler, Patrick - In: Sozialforschung im Internet : Methodologie und Praxis …, (pp. 355-369). 2009
Persistent link: https://www.econbiz.de/10003774439
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Children as consumers : a psychological analysis of the young people's market
Gunter, Barrie; Furnham, Adrian - 1998 - 1. publ.
Persistent link: https://www.econbiz.de/10000647177