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~subject:"Children"
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Six-second advertisements on t...
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Children
Werbewirkung
7,989
Advertising effects
7,763
Werbung
3,838
Advertising
3,797
Konsumentenverhalten
3,633
Consumer behaviour
3,618
Online-Marketing
2,149
Internet marketing
2,139
Markenführung
1,158
Brand management
1,157
Markenimage
995
Brand image
983
Fernsehwerbung
807
Television advertising
804
United States
687
USA
686
Social Web
646
Social web
645
Theorie
583
Theory
567
Brand
527
Markenartikel
525
Deutschland
522
Germany
497
Marketingmanagement
475
Marketing management
472
Emotion
456
Celebrity endorsement
450
Celebrity-Werbung
450
Werbepsychologie
424
Psychology of advertising
413
Zielgruppe
382
Target group
378
advertising
361
Experiment
322
Wahrnehmung
271
Perception
268
Viral marketing
263
Virales Marketing
263
Product placement
259
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93
Free
31
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Article
204
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53
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183
Aufsatz in Zeitschrift
183
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20
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20
Graue Literatur
13
Non-commercial literature
13
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7
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1
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research-article
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English
246
German
9
French
1
Polish
1
Author
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Bakir, Aysen
10
Hudders, Liselot
10
Rozendaal, Esther
9
Buijzen, Moniek
8
Reijmersdal, Eva A. van
7
Vanwesenbeeck, Ini
7
Cauberghe, Veroline
6
De Jans, Steffi
6
Grossman, Michael
5
Matthes, Jörg
5
Naderer, Brigitte
5
Terlutter, Ralf
5
Harris, Jennifer L.
4
Pelsmacker, Patrick de
4
Rashad, Inas
4
Stafford, Marla Royne
4
Aitken, Robert
3
An, Soontae
3
Bulmer, Sandy
3
Cassia, Fabio
3
Castonguay, Jessica
3
Chou, Shin-Yi
3
Eagle, Lynne C.
3
Evans, Nathaniel J.
3
Hoy, Mariea Grubbs
3
Kelly, Inas
3
Kelly, Inas Rashad
3
Kulczynski, Alicia
3
Laczniak, Russell N.
3
McAlister, Anna R.
3
Nairn, Agnès
3
Nicolini, Valentina
3
Oates, Caroline J.
3
Opree, Suzanna J.
3
Palan, Kay M.
3
Panic, Katarina
3
Robertson, Kirsten
3
Soni, Pavleen
3
Thyne, Maree
3
Van de Sompel, Dieneke
3
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National Bureau of Economic Research
2
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
1
Otto-Friedrich-Universität Bamberg
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
21
Young consumers : insight and ideas for responsible marketers
17
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of consumer studies
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Marketing intelligence & planning
5
Health marketing quarterly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Psychology & marketing
4
European journal of marketing : EJM
3
Journal of current issues and research in advertising : JCIRA
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of marketing communications
3
Working paper / Department of Commerce, College of Business, Massey University
3
Advertising and violence : concepts and perspectives
2
Application of gaming in new media marketing
2
Asia Pacific journal of marketing and logistics
2
Breaking new ground in theory and practice
2
Cogent business & management
2
European journal of marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International review on public and non-profit marketing
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
NBER Working Paper
2
NBER working paper series
2
Routledge studies in marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Advertising, promotion, and new media
1
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
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Source
All
ECONIS (ZBW)
256
Other ZBW resources
1
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1
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.
;
Abou Seido, Noor O.
;
Al Zain, …
- In:
Middle East journal of management : MEJM
2
(
2015
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
Food for thought : shouldn't we actually target food advertising more towards kids and not less?
Strachan, Juliet
;
Pavie-Latour, Vincent
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10003714056
Saved in:
5
Food on young children's television in the UK
Oates, Caroline J.
;
Newman, Nicki
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 160-169
Persistent link: https://www.econbiz.de/10008667655
Saved in:
6
Television commercial violence potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Saved in:
7
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
Saved in:
8
Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern
Terlutter, Ralf
;
Spielvogel, Julia
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 17-41
Persistent link: https://www.econbiz.de/10003988485
Saved in:
9
Racial stereotypes in children's television commercials
Maher, Jill K.
;
Herbst, Kenneth C.
;
Childs, Nancy M.
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003688986
Saved in:
10
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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