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Children's relative influence in family decision making in urban China
Flurry, Laura A.; Veeck, Ann - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10003861834
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Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli; Li, Ruiqin; Veeck, Ann; Yu, Hongyan - In: International journal of consumer studies 46 (2022) 4, pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234