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~subject:"Children"
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Verkaufen an Top-Entscheider :...
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Children
Verkauf
3,529
Selling
2,928
Zielgruppe
2,881
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2,481
Konsumentenverhalten
1,043
Consumer behaviour
1,038
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898
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778
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747
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Kinder
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Ältere Menschen
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Market segmentation
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Erfolgsfaktor
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English
248
German
19
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Bakir, Aysen
8
Hudders, Liselot
8
Buijzen, Moniek
7
Rozendaal, Esther
6
Reijmersdal, Eva A. van
5
Cauberghe, Veroline
4
De Jans, Steffi
4
Pelsmacker, Patrick de
4
Singh, Raghbir
4
Soni, Pavleen
4
Van de Sompel, Dieneke
4
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Effertz, Tobias
3
Elliott, Charlene
3
Kulczynski, Alicia
3
Nairn, Agnès
3
Nelson, Michelle R.
3
Nicolini, Valentina
3
Oates, Caroline
3
Rundle-Thiele, Sharyn
3
Stafford, Marla Royne
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Ahluwalia, Amardeep Kaur
2
Ali, Mazhar
2
Anjum, Munazzah Mehak
2
Auty, Susan
2
Baxter, Stacey
2
Baxter, Stacey M.
2
Blodgett, Jeffrey G.
2
Brucks, Merrie
2
Campbell, Margaret C.
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
Delen, M.
2
Deli-Gray, Zsuzsa
2
Dens, Nathalie
2
Evans, Nathaniel J.
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1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Otto-Friedrich-Universität Bamberg
1
Seminar on Marketing to Children and Young Consumers
1
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Young consumers : insight and ideas for responsible marketers
49
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of consumer studies
10
International journal of advertising : the review of marketing communications
6
Journal of advertising research
5
European journal of marketing : EJM
4
International journal of retail & distribution management
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Application of gaming in new media marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Tourism management perspectives : TMP
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Central European business review : CEBR
2
De Gruyter studies in tourism
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Sydney Law School Research Paper
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Tourism Management Perspectives
2
A - N
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
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ECONIS (ZBW)
267
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1
Marketing to children
Mansfield, Phylis M.
-
2007
Persistent link: https://www.econbiz.de/10003728946
Saved in:
2
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
3
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
4
Der Einfluss der wahrgenommenen Zufriedenheit der Kinder auf die Bewertung und Weiterempfehlung von Freizeitdienstleistungen durch die Erwachsenen : Ergebnisse einer empirischen Un...
Schmitz, Gertrud
;
Lohaus, Daniela
- In:
Aktuelle Forschungsfragen im Dienstleistungsmarketing : …
,
(pp. 211-236)
.
2008
Persistent link: https://www.econbiz.de/10003787042
Saved in:
5
Following the links : food advertising and promotion on children's magazine websites
Jones, Sandra C.
;
Wiese, Elizabeth
;
Fabrianesi, Belinda
- In:
Journal of nonprofit & public sector marketing
20
(
2008
)
2
,
pp. 165-190
Persistent link: https://www.econbiz.de/10003779989
Saved in:
6
Kinder online befragen : Herausforderungen und erste Erfahrungen am Beispiel einer Kampagnenevaluation
Arendt, Kathleen
;
Rössler, Patrick
- In:
Sozialforschung im Internet : Methodologie und Praxis …
,
(pp. 355-369)
.
2009
Persistent link: https://www.econbiz.de/10003774439
Saved in:
7
Children as consumers : a psychological analysis of the young people's market
Gunter, Barrie
;
Furnham, Adrian
-
1998
-
1. publ.
Persistent link: https://www.econbiz.de/10000647177
Saved in:
8
Seminar on Marketing to Children and Young Consumers : tactics for today, and strategies for tomorrow ; Nuremberg/Fed. Rep. of Germany, 6th - 8th June, 1984
1984
Persistent link: https://www.econbiz.de/10003310458
Saved in:
9
Advertising to Chinese children
Planells Valero, Marisa
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 170-174
Persistent link: https://www.econbiz.de/10003860060
Saved in:
10
Die Bedeutung der Marke für Kinder am Beispiel der Kinderstadt Minopolis
Schultz, Michaela
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 46-49
Persistent link: https://www.econbiz.de/10003819797
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