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Cross-cultural comparison of food in the children's media environment in New Zealand and Japan

Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004

Persistent link: https://www.econbiz.de/10002084558

Child consumers of advertising : differences across deciles

Bulmer, Sandy; Hawkins, Jacinta; Eagle, Lynne C. - 2005

Persistent link: https://www.econbiz.de/10002817541

"The children-nutrition-marketing ethics conundrum : identifying the issues"

Eagle, Lynne C.; De Bruin, Anne; Bulmer, Sandy - 2002

Persistent link: https://www.econbiz.de/10001726427

Children's perceptions of advertising

Bulmer, Sandy - 2001

Persistent link: https://www.econbiz.de/10001583649

Violence, values, and the electronic media environment

Eagle, Lynne; de Bruin, Anne; Bulmer, Sandy - In: Corporate Communications: An International Journal 7 (2002) 1, pp. 25-33

This article originated as a contribution to informed debate on public policy issues surrounding a review of New Zealand broadcasting policy. The issue, however, has implications well beyond the New Zealand market. Public debate on broadcasting has frequently centered on calls to: improve the...

Persistent link: https://www.econbiz.de/10014691520

Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content

Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59

Persistent link: https://www.econbiz.de/10003843809

Marketing communication implications of children's new electronic media use

Eagle, Lynne C.; De Bruin, Anne - 2001

Persistent link: https://www.econbiz.de/10001674881

Product placement in old and new media : examining the evidence for concern

Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618

Persistent link: https://www.econbiz.de/10011798901