Purpose This paper aims to investigate the relationship between legitimate and expert social power types of preadolescent children on the influence perception in their mothers' purchasing behavior in Peruvian toy stores. The literature review takes into consideration the concepts of social power...

Purpose – This paper aims to investigate the relationship between legitimate and expert social power types of preadolescent children on the influence perception in their mothers’ purchasing behavior in Peruvian toy stores. The literature review takes into consideration the concepts of social...