Purpose – The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption in order to provide some depth of understanding regarding differences between and commonalities of approaches...

Purpose – The purpose of the paper is to explore how discourses of children's empowerment through goods have emerged and function as a key narrative among many in children's commercial industries, particularly in the USA and Canada. Design/methodology/approach – The central philosophical and...

Abstract – The purpose of this paper is to analyse how young people as consumers are using one particular social networking site (Bebo), and how these young consumers are engaging with discourses which position them variously as vulnerable to online risk and as members of the knowledgeable...