Beatty C. and Fothergill S. (2005) The diversion from 'unemployment' to 'sickness' across British regions and districts, Regional Studies 39 , 837-854. Around 2.7 million non-employed adults of working age in the UK claim sickness-related benefits, and the numbers have risen steeply over time....

Beatty C. and Fothergill S. (2004) Economic change and the labour market in Britain's seaside towns, Reg. Studies 38, 461-480. For thirty years, Britain's seaside towns have faced the challenge of the rising popularity of foreign holidays. This paper explores how their economies have adapted,...

A key international marketing decision for many Chinese (and firms from other emerging markets) is whether to internationalise their own brands - labelled by the Chinese as OBM (Original or Own Brand Manufacturing) - or to be international players by acting as contract manufacturers (labelled by...

A key international marketing decision for many Chinese (and firms from other emerging markets) is whether to internationalise their own brands - labelled by the Chinese as OBM (Original or Own Brand Manufacturing) - or to be international players by acting as contract manufacturers (labelled by...

In international marketing the search for suitable brand names is complicated by a number of issues. One of these is the decision as to whether to standardize, localize, or use some form of intermediate adapted strategy. In the case of the PR China, the situation is more complex still, owing to...