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The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming; Hsu, Maxwell K.; Liu, Sandra S. - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
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The development of research focus in Chinese marketing studies
Guo, Guoqin; Zheng, Ruihong - In: Handbook of contemporary marketing in China : theories …, (pp. 17-47). 2011
Persistent link: https://www.econbiz.de/10008987133
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Marketing in China : a historical overview
Guo, Guoqin; Zheng, Ruihong - In: Handbook of contemporary marketing in China : theories …, (pp. 1-15). 2011
Persistent link: https://www.econbiz.de/10008987136
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Business marketing in China : review and prospects
Wang, Rui; Song, Jing - In: Journal of business-to-business marketing 18 (2011) 1, pp. 1-49
Persistent link: https://www.econbiz.de/10009009254
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Can Western interorganizational governance mechanisms be applied to a guanxi-based market?
Lu, Ren; Ma, Jing - In: Asia-Pacific journal of business administration 3 (2011) 2, pp. 114-131
Persistent link: https://www.econbiz.de/10009382046
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Brand meaning rigidity in China
Eckhardt, Giana M.; Bengtsson, Anders - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 218-228
Persistent link: https://www.econbiz.de/10011286475
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Special issue: Marketing in China : opportunities with challenges to traditional Western marketing theory and practice
Herndon, Neil C. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009404830
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525
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Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly - In: Journal of international marketing 28 (2020) 2, pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
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Marketing conception in SMEs : a paradigm shift, why SMEs fail to adopt marketing in Hefei, China
Khan, Kashif Ullah; Song, Wei; Atlas, Fouzia; Hamayun, … - In: International journal of business innovation and research 14 (2017) 3, pp. 364-381
Persistent link: https://www.econbiz.de/10011862918