Editorial: advancing international marketing thought based on the China experience
Kelly Hewett
| Alternative title: | Advancing international marketing thought based on the China experience |
|---|---|
| Year of publication: |
2020
|
| Authors: | Hewett, Kelly |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 2, p. 1-2
|
| Subject: | China | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X20920249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231084