"This book explores how Chinese enterprises implement green human resource management (green HRM), and how it affects employee green and non-green work behaviors through multiple underlying mechanisms and depends on individual green values and perceived organizational support. The authors...

As environmental awareness increases, consumers tend to focus more on environmental friendly products. The literature on green consumption has recently focused on the Asian markets, in particular, the populous country of the world 'china'. Despite many efforts by the marketers to promote the...