Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Year of publication: |
2021
|
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Authors: | Silva, Muthu de ; Wang, Pengji ; Kuah, Adrian T. H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 713-724
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Subject: | Consumption | Environmental consciousness | Green products | Purchase intention | Status consciousness | Value-for-money consciousness | Konsumentenverhalten | Consumer behaviour | China | Umweltbewusstsein | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management |
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