This paper aims to propose an alternative solution for improvement of levels of FDI of Bosnia and Herzegovina (BH), proposing the method of nation branding as a possible tool of country promotion. It has been analysed the existing literature sources on nation branding, Export Growth Strategy of...

Even though the six Western Balkan countries (WB6) have close political ties with the EU, their alignment with the EU’s Common Foreign and Security Policy (CFSP) has in­creasingly come into focus since the beginning of the Russian war of aggression in Ukraine. The EU should take a...