Nation branding as a means of attracting FDI : the case of Bosnia and Herzegovina
Year of publication: |
2014
|
---|---|
Authors: | Mamuti, Agim ; Özgüner, Dženita |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 13.2014, 2, p. 197-208
|
Subject: | nation branding | Bosnia and Herzegovina | exports | FDI | Auslandsinvestition | Foreign investment | Bosnien-Herzegowina | Markenführung | Brand management | China |
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