Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing communication strate...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
Schätzung
131,177
Estimation
125,045
Innovation
93,118
Theorie
41,300
Theory
40,347
Deutschland
24,469
USA
24,220
United States
23,044
Germany
21,671
Innovationsmanagement
21,207
Innovation management
20,539
Welt
18,100
World
17,423
Marketingmanagement
17,148
Marketing management
16,557
Taiwan
14,189
innovation
13,185
Wirtschaftswachstum
12,018
Technischer Fortschritt
11,783
Economic growth
11,404
Technological change
11,007
EU-Staaten
9,842
EU countries
9,361
Börsenkurs
9,235
Consumer behaviour
9,120
Konsumentenverhalten
9,111
Share price
9,045
Volatilität
8,835
Volatility
8,658
Kapitaleinkommen
8,343
Capital income
8,319
Werbewirkung
8,022
Advertising effects
7,795
Wirkungsanalyse
7,771
Unternehmenserfolg
7,536
Impact assessment
7,528
Technologiepolitik
7,505
Firm performance
7,447
Technology policy
7,375
more ...
less ...
Online availability
All
Undetermined
3,397
Free
1,993
Type of publication
All
Article
5,818
Book / Working Paper
2,945
Journal
20
Other
1
Type of publication (narrower categories)
All
Article in journal
4,932
Aufsatz in Zeitschrift
4,932
Graue Literatur
946
Non-commercial literature
946
Working Paper
855
Arbeitspapier
755
Aufsatz im Buch
507
Book section
507
Collection of articles of several authors
186
Sammelwerk
186
Aufsatzsammlung
138
Hochschulschrift
137
Thesis
102
research-article
100
Case study
59
Fallstudie
59
Konferenzschrift
58
Conference paper
43
Konferenzbeitrag
43
Conference proceedings
27
Amtsdruckschrift
24
Collection of articles written by one author
24
Government document
24
Sammlung
24
Bibliografie enthalten
18
Bibliography included
18
conceptual-paper
13
Article
11
Bibliografie
10
review-article
10
Forschungsbericht
8
Research Report
8
case-report
8
Dissertation u.a. Prüfungsschriften
7
Handbook
6
Handbuch
6
Statistik
6
No longer published / No longer aquired
5
non-article
5
Elektronischer Datenträger
4
more ...
less ...
Language
All
English
8,234
Undetermined
333
German
177
Chinese
21
French
13
Portuguese
7
Russian
7
Polish
3
Italian
1
Japanese
1
Spanish
1
more ...
less ...
Author
All
Wu, Yanrui
30
Chen, Jin
28
Bloom, Nicholas
26
Girma, Sourafel
25
Fleisher, Belton M.
23
Fu, Xiaolan
23
Görg, Holger
23
Liu, Xielin
23
Gong, Yundan
22
Smyth, Russell
20
Zhang, Xiaobo
20
Boeing, Philipp
19
Liu, Yang
19
Van Reenen, John
19
McAleer, Michael
18
Wu, Jie
18
Zhang, Junsen
18
Kroll, Henning
17
Li, Yuan
17
Liu, Xiaohui
17
Wang, Xiaojun
17
Chang, Tsangyao
16
Li, Jian
16
Ning, Lutao
16
Wu, Chaopeng
16
Yu, Zhihong
16
Zhang, Jing
16
Zhang, Min
16
Zilibotti, Fabrizio
16
Cheung, Yin-Wong
15
Dorn, David
15
Li, Haizheng
15
Liu, Qing
15
Park, Albert
15
Sun, Stephen Teng
15
Wang, Zhi
15
Wu, Xiaobo
15
Yi, Junjian
15
Zhang, Wei
15
Zhang, Yi
15
more ...
less ...
Institution
All
National Bureau of Economic Research
65
Institute on Global Conflict and Cooperation, University of California
9
United Nations University-Maastricht Economic Research Institute of Innovation and Technology (UNU-MERIT)
9
Edward Elgar Publishing
7
Institute of Developing Economies, Japan External Trade Organization (JETRO)
7
OECD
7
United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
Stiftung Wissenschaft und Politik
6
World Bank
6
East Asian Bureau of Economic Research (EABER)
5
Institute of Southeast Asian Studies
5
Ajia Keizai Kenkyūsho <Chiba>
4
Commission on Extraterritorial Jurisdiction in China
4
Institut für Weltwirtschaft (IfW)
4
London School of Economics (LSE)
4
Springer Fachmedien Wiesbaden
4
USA / Congress / Senate / Committee on Foreign Relations
4
East Asian Institute <Singapur>
3
Forschungsinstitut zur Zukunft der Arbeit
3
Fraunhofer-Institut für System- und Innovationsforschung
3
Harvard Institute for International Development
3
Industrial Development and Investment Center <Taipeh>
3
International Bank for Reconstruction and Development
3
International Labour Organization (ILO), United Nations
3
Ministry of Education
3
Republic of China
3
Steinbeis-Stiftung für Wirtschaftsförderung
3
World Scientific Publishing Co. Pte. Ltd.
3
Agricultural and Applied Economics Association - AAEA
2
American Enterprise Institute for Public Policy Research
2
Bundesstelle für Außenhandelsinformation <Köln>
2
C.E.P.R. Discussion Papers
2
Campus Verlag
2
Center for Strategic and International Studies
2
Centre for Economic Performance, LSE
2
Christian-Albrechts-Universität zu Kiel
2
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
2
EcoMod Network
2
Europäische Kommission
2
more ...
less ...
Published in...
All
Finance research letters
150
Technological forecasting & social change : an international journal
136
China economic review : an international journal
121
Applied economics
115
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
109
Energy economics
96
Technology analysis & strategic management
89
Economic modelling
82
Applied economics letters
81
International review of economics & finance : IREF
79
Working paper / National Bureau of Economic Research, Inc.
70
International journal of technology management : IJTM
66
NBER working paper series
65
Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
62
Discussion paper series / IZA
57
NBER Working Paper
56
Journal of business research : JBR
52
Pacific-Basin finance journal
52
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
49
International review of financial analysis
45
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
45
Technovation : the international journal of technological innovation, entrepreneurship and technology management
45
Chinese management studies : CMS
43
Journal of Chinese economic and business studies
40
Asia Pacific business review
38
China & world economy
38
Research policy : policy, management and economic studies of science, technology and innovation
37
Economic research
31
Frontiers of business research in China : selected publications from Chinese universities
31
Journal of Technology Management in China
31
Working paper
31
Discussion paper / Centre for Economic Policy Research
30
Journal of innovation & knowledge : JIK
29
Research in international business and finance
29
CESifo working papers
28
IZA Discussion Paper
27
IZA Discussion Papers
26
SpringerLink / Bücher
26
The world economy : the leading journal on international economic relations
26
Journal of Asian economics
25
more ...
less ...
Source
All
ECONIS (ZBW)
8,230
RePEc
233
Other ZBW resources
142
EconStor
123
USB Cologne (EcoSocSci)
38
BASE
13
OLC EcoSci
5
more ...
less ...
Showing
1
-
10
of
8,784
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
-
2009
Persistent link: https://www.econbiz.de/10003836633
Saved in:
2
Critical brand
innovation
factors (CBIF) : understanding
innovation
and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
3
Technology level, market competition, and firms'
innovation
behavior : evidence from Chinese high-tech enterprises
Liu, Hui-hong
;
Zhou, Xin-miao
- In:
China's rise and internationalization : regional and …
,
(pp. 267-294)
.
2020
Persistent link: https://www.econbiz.de/10012224037
Saved in:
4
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Saved in:
5
Green marketing the Chinese way : insights from a medium-sized high-tech daily chemical firm
Song-Turner, Helen
;
Courvisanos, Jerry
;
Zeegers, Margaret
- In:
Journal of Asia Pacific business
15
(
2014
)
2
,
pp. 164-192
Persistent link: https://www.econbiz.de/10010381497
Saved in:
6
External learning, market dynamics, and radical
innovation
: evidence from China's high-tech firms
Bao, Yongchuan
;
Chen, Xiaoyun
;
Zhou, Kevin Zheng
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10009562044
Saved in:
7
The nature of R&D-marketing integration in Chinese high-tech companies
Perks, Helen
;
Kahn, Kenneth B.
;
Zhang, Cong
- In:
International journal of innovation management
14
(
2010
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10003967405
Saved in:
8
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
9
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
10
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
