The nature of R&D-marketing integration in Chinese high-tech companies
Helen Perks; Kenneth B. Kahn; Cong Zhang
| Year of publication: |
2010
|
|---|---|
| Authors: | Perks, Helen ; Kahn, Kenneth B. ; Zhang, Cong |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 14.2010, 1, p. 19-40
|
| Subject: | Industrieforschung | Industrial research | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Hochtechnologie | High technology | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003967405