This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty. An exploratory mixed-methods design grounded in the...

Attitudes toward advertising as a research topic has been around for a long time. In the West, the heyday of research on such issues is past, although some work continues on specific issues and to update to new media channels, such as various online contexts. However, it is still an important...

Sales management never received much attention in Chinese enterprises under central planning. Firms purchased inputs from suppliers and sold to customers assigned by the plan. For transactions outside the plan, personal connections were more important than selling skills or sales management,...

In China's rapid development, for marketers it is important to monitor views toward advertising to keep up with evolving consumer attitudes and managerial practice. This paper investigates attitudes and beliefs toward advertising among a small sample of Chinese managers in the state sector, and...

China's huge population and rapidly developing economy have attracted many foreign companies, but operating in China can be very difficult. Connections are a necessity for most firms, and this usually requires a partner. Finding partners in China is very easy, but finding good ones is very...

Overseas Chinese have traditionally dominated trade and marketing in Southeast Asia. Domination of marketing channels arose in trade contact with the local, subsistence agricultural economy. Chinese traders established their businesses in major trade centers which were connected to the...

Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify...

Argues that, by the early 1990s, an estimated half of all non‐restaurant food sales in Hong Kong went through supermarkets. Local independents and small local chains cater to the lower end of the market. Two large local chains focus on Hong Kong′s broad middle class and control over half of...