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The role of brand image congruity in Chinese consumers' brand preference

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34

Persistent link: https://www.econbiz.de/10009519766

Culture influences on emotional responses to on-line store atmospheric cues

Davis, Lenita; Wang, Sijun; Lindridge, Andrew - In: Journal of business research : JBR 61 (2008) 8, pp. 806-812

Persistent link: https://www.econbiz.de/10003736754

Adolescent influence in family purchase decision : an update and cross-national extension

Wang, Sijun; Holloway, Betsy B.; Beatty, Sharon E.; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1117-1124

Persistent link: https://www.econbiz.de/10003560603

The role of brand image congruity in Chinese consumers' brand preference

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: Journal of Product & Brand Management 21 (2012) 1, pp. 26-34

Purpose – This study aims to examine the role of functional and symbolic image congruity in Chinese consumers' brand preferences in the auto market, and the role of brand familiarity in moderating the relationship between brand image congruity and consumers' preferences....

Persistent link: https://www.econbiz.de/10014896277