Narrow search
Showing 1 - 10 of 8,091
Cover Image
A cross-national study of apparel consumer preferences and the role of product-evaluative cues
Rahman, Osmud; Fung, Benjamin C. M.; Chen, Zhimin; Gao, … - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 796-812
Persistent link: https://www.econbiz.de/10011791997
Cover Image
Advertising in a Luxury Fashion Magazine : A Comparison between Italy and China
Checchinato, Francesca - 2013
the content of advertisements from Vogue, one of the most popular and influential fashion and beauty magazine, both in …
Persistent link: https://www.econbiz.de/10013076283
Cover Image
Nachwuchsführungskräfte in multikulturellen Gruppen : ein interkulturelles Experiment
Kodydek, Georg - 2014
, China und den USA erforscht wurden. …
Persistent link: https://www.econbiz.de/10011933776
Cover Image
Nachwuchsführungskräfte in multikulturellen Gruppen : ein interkulturelles Experiment
Kodydek, Georg - 2014
Persistent link: https://www.econbiz.de/10010410936
Cover Image
Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong; Jin, Byoungho - In: Journal of fashion marketing and management 21 (2017) 1, pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
Cover Image
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Cover Image
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Cover Image
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu - In: Journal of global marketing 31 (2018) 5, pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
Cover Image
A profile of the Internet shopper : evidence from six countries
Brashear-Alejandro, Thomas; Kashyap, Vishal; Musante, … - In: Journal of marketing theory and practice 17 (2009) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10003867506
Cover Image
Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.; Parker, R. Stephen; Hermans, Charles M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10003904780