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Marketing competences and strategic flexibility in China
Wang, Yonggui - 2007
Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and...
Persistent link: https://www.econbiz.de/10003348524
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Brand new China : advertising, media, and commercial culture
Wang, Jing - 2008
Persistent link: https://www.econbiz.de/10003489546
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The Chinese consumer market : opportunities and risks
Tang, Lei - 2009
Persistent link: https://www.econbiz.de/10003458206
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Research frontiers on the international marketing strategies of Chinese brands
Hu, Zuohao (ed.); Chen, Xi (ed.); Yang, Zhilin (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433932
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Billions : selling to the new Chinese consumer
Doctoroff, Tom - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002956696
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Kulturelle Einflüsse im Beschaffungsmarketing : Vergleich des Verhandlungsverhaltens in China, Japan und Deutschland
Gawlik, Katja - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876051
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Research frontiers on the international marketing strategies of Chinese brands
Chen, Xi (contributor); Hu, Zuohao (contributor);  … - 2017
perspectives of international marketing : standardization versus adaptation / Zuohao Hu -- 4. Characteristics and formation …
Persistent link: https://www.econbiz.de/10013181513
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Verkaufen in China : der Weg in den chinesischen Einzelhandel - Chancen für deutsche Händler und Hersteller
Luo-Alt, Yahui; Polfuß, Jonas - 2019
Persistent link: https://www.econbiz.de/10012023984