Billions : selling to the new Chinese consumer
Year of publication: |
2005 ; 1. publ.
|
---|---|
Authors: | Doctoroff, Tom |
Publisher: |
New York, N.Y. [u.a.] : Palgrave Macmillan |
Subject: | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | China | Marketing | Verbraucherverhalten | Interkulturelles Management |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [gbv.de] |
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