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Evolution of firm- and country-specific advantages and disadvantages in the process of Chinese firm internationalization
Marinova, Svetla Trifonova; Child, John; Marinov, Marin A. - In: Dynamics of globalization : location-specific …, (pp. 235-269). 2011
Persistent link: https://www.econbiz.de/10009160410
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Impact of customer relationships on brand equity in Chinese retail banking
Marinova, Svetla Trifonova; Cui, Jinhuan; Shiu, Eric; … - In: Journal of euromarketing 21 (2012) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10009672991
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Perceived advertising intrusiveness and avoidance in emerging economies - the case of China
Petrovici, Dan A.; Marinova, Svetla Trifonova; Marinov, … - In: Research handbook of marketing in emerging economies, (pp. 125-145). 2017
Persistent link: https://www.econbiz.de/10011656254
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Universal issues and the Chinese perspective
Marinov, Marin A. (ed.); Marinova, Svetla Trifonova (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012107307