Impact of customer relationships on brand equity in Chinese retail banking
Year of publication: |
2012
|
---|---|
Authors: | Marinova, Svetla Trifonova ; Cui, Jinhuan ; Shiu, Eric ; Marinov, Marin A. |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 21.2012, 1, p. 37-52
|
Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | China |
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