Gadiesh, Orit; di Paola, Paul; Caruso, Luca; Chung Leung, Oi - In: Strategy & Leadership 35 (2007) 1, pp. 43-46
Purpose – Alert global firms that China plans to become an incubator for top companies rather than simply a low‐cost manufacturing base. Design/methodology/approach – Outline the strategies for MNCs to penetrate China's expanding market and defend their global position. Findings – MNCs...
