The battle for China's good-enough market
Year of publication: |
2008
|
---|---|
Authors: | Gadiesh, Orit ; Leung, Philip ; Vestring, Till |
Published in: |
Harvard business review on emerging markets. - Boston, Mass : Harvard Business School Publ., ISBN 978-1-4221-2649-3. - 2008, p. 71-94
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Mittelschicht | Middle class | Multinationales Unternehmen | Transnational corporation | China |
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