Narrow search
Showing 1 - 4 of 4
Cover Image
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Cover Image
Social networks and the internationalization of Chinese entrepreneurs
Xie, Yu Henry; Amine, Lyn S. - In: Global business and organizational excellence : a … 29 (2009/10) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10003900317
Cover Image
Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China
Amine, Lyn S.; Chao, Mike Chen-Ho; Arnold, Mark J. - 2006
Persistent link: https://www.econbiz.de/10003410668
Cover Image
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026