The Chinese food market is very large and represents a significant opportunity for overseas companies. If this opportunity is to be exploited, however, there is still a need to understand the Chinese consumer’s response to production by different countries of origin. The purpose of this paper...

Purpose – This paper seeks to address a gap in the literature relating to crisis brand management in emerging markets. Design/methodology/approach – The study is based on secondary research and 15 qualitative depth interviews with mothers living in Beijing. Findings – The study found that...

Purpose – This paper aims to explore the service quality concept in the context of the rapidly growing Chinese language training market. Design/methodology/approach – The study is based on a mixed methodology that includes secondary research, eight qualitative depth interviews, and a...