Thøgersen, John; de Barcellos, Marcia Dutra; Perin, … - In: International Marketing Review 32 (2015) 3/4, pp. 389-413
Purpose – The purpose of this paper is to investigate if consumer buying motives regarding organic food in emerging economies China and Brazil are culture bound or determined by key characteristics of the product. Design/methodology/approach – A survey was collected in Guangzhou, China, and...