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Advertising in new formats and media : current research and implications for marketers
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ECONIS (ZBW)
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Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
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Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo
;
Chen, Huan
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 517-541
Persistent link: https://www.econbiz.de/10014444784
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