Marketing research is a complex multi-step process that requires in-depth knowledge of the object of study, the accuracy and timeliness of the results of which largely determine the successful operation of the entire enterprise. Most business failures (from loss of market share to bankruptcy)...

This book is the eighth volume in a series entitled “Contemporary Logistics in China,” authored by researchers from the Logistics Research Center at Nankai University. In the spirit of the seven preceding annual volumes, this book carries on the ideal of providing a systematic exposition on...