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The role of corporate social responsibility in foreign market entry process : the case of Korean MNCs in the Chinese electronic industry
Lee, Joong-woo; Park, Sohee; Hadjikhani, Amjad - In: Business, society and politics : multinationals in …, (pp. 233-257). 2012
Persistent link: https://www.econbiz.de/10009685089
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Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad; Lee, Joong-Woo; Park, Sohee - In: International marketing review 33 (2016) 4, pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
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Corporate social responsibility as a marketing strategy in foreign markets
Hadjikhani, Amjad; Lee, Joong Woo; Park, Sohee - In: International Marketing Review 33 (2016) 4, pp. 530-554
Purpose – The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this paper is to investigate how multinational companies (MNCs) manage CSR activities in emerging markets to...
Persistent link: https://www.econbiz.de/10014828230